Calvin Klein have announced CK2; a new unisex fragrance set to launch in 2016.
CK2 contains top notes of wasabi, mandarin and violet leaf absolute; a heart of wet cobblestones, orris concrete and rose absolute; and the dry down features vetiver, incense and sandalwood.
Camillo Pane, executive vice president, category development, for Coty Inc had this to say:
“CK2 is a new gender-free fragrance that celebrates the endless possibilities of modern connections between two people. We are targeting a new generation that values authenticity and fluidity in their everyday lives, and CK2 encapsulates this in every facet of the brand, whether via the scent, packaging, or campaign creative.”
Calvin Klein had great success with cK One, which is probably the best known unisex fragrance. The company followed this with cK Be in 1996
Further details to follow closer to launch date.
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