This October, Marc Jacobs will bring the perfect fragrance to go with that outfit. Marc Jacobs Decadence is a new pillar to the fragrance portfolio that elevates the irreverent spirit of Marc Jacobs fragrances to a new level of luxury.
Marc Jacobs Decadence was developed by Master Perfumer Annie Buzantian in collaboration with Marc Jacobs and Ann Gottlieb. The fragrance is a luxurious, woody scent, with top notes of Italian plum, saffron, and iris. At the heart is a bouquet of rich Bulgarian Rose, lush Orris, and creamy nuances of Jasmine Sambac. Liquid amber, vetiver, and warm papyrus woods compose the dry down.
The revolutionary bottle was designed as a clever nod to Marc Jacobs’ fashion aesthetic, with his iconic handbag shape being reinvented into a bottle with a luxe gold chain and black silk tassel. The new fragrance epitomizes this cool, unexpected contradiction of classic and irreverence. Decadence is a good girl playing bad. In the words of Marc Jacobs, “A girl chooses to be decadent, she is not just decadent.”
Decadence’s strong synergy with Marc Jacobs fashion is apparent in everything including the sultry advertising campaign shot by Steven Meisel and starring supermodel Adriana Lima. A digital short starring Lima rolls out the end of September before the fragrance hits stores in October.
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